🇪🇺 What's next for the European market?
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Germany is not alone. Across Europe, things are simmering – legally, economically, and genetically.
But where is the market heading? And who will prevail in the long term?
📉 Status Quo 2025 – Fragmented & confusing
Currently, there is no uniform EU cannabis law . Each country operates its own way:
| country | status |
|---|---|
| 🇩🇪 Germany | Partially legalized (possession, home cultivation, clubs) |
| 🇳🇱 Netherlands | Sales in coffee shops tolerated, but no cultivation |
| 🇪🇸 Spain | Cultivation and consumption in clubs permitted, sale prohibited |
| 🇨🇿 Czech Republic | Cultivation and possession decriminalized, reforms planned |
| 🇫🇷 France | Still highly restrictive |
| 🇨🇭 Switzerland | Model projects and pilot programs |
| 🇵🇹 Portugal | Decriminalized, but no real legal market |
| 🇲🇹 Malta | Full legalization, but small market |
📈 Where the journey goes
🔮 Three major trends are emerging:
-
Germany as a regulatory catalyst
If the German club model works, neighboring countries will follow suit – especially Austria, the Czech Republic and Luxembourg. -
Medical + Recreational Hybrid
Many countries use the medical market as an entry point to enable gentle legalization later. -
Seed & genetics markets are moving south
Spain, Italy & Greece are on the way to becoming hotspots for breeding and genetic production – with a more relaxed climate and legal situation.
🧠 What this means for brands and breeders
- Genetic sourcing is becoming even more valuable: those who produce their own seeds in Spain or Portugal have a head start.
- Certifications and analyses are becoming increasingly important – for export and the medical market.
- Branding in the B2B sector is becoming more important: From clubs to pharmacies to bulk buyers – everyone is looking for reliable genetics partners.
- Those who think in parallel in several countries can scale faster.
The European market will not become legal overnight – but it will grow “from the bottom up”.
Clubs, seeds, brands, medical projects – all of this is now laying the foundation for a legal tomorrow.
Next on “Backroom Talk”:
Interview Special: 3 Breeders, 3 Countries, 3 Opinions on the Future of Europe.